Festival-goers were intrigued when a mysterious message appeared on their phones, urging them to gather at the central square of the Paaspop festival. Di-Rect had just finished their set and the lights in the main square dimmed.

In partnership, Jack Daniel’s and Coca-Cola surprised the crowd with a captivating drone show to introduce their new festival drink. The show began with welcoming the paaspop crowd, but soon the drones started to tell a story. First an image of a Jack Daniel’s bottle illuminated the sky, followed by the iconic Coca Cola can. The two symbols then transformed into the words ‘Perfect Match’ and ‘Born Ready’.

Roland van Buchem, marketing manager, commented:
With the drone show, we’re making a powerful statement, but we want to dive even stronger into the festival scene. Paaspop is just the beginning!”

Thousands of people applauded after the show. For them the drone display was a perfect kickstart for an unforgettable Paaspop night, and for JD and Coca Cola, it was the perfect way to kickstart their new product.